Cluchr was born from a simple yet powerful realization — our moods shift daily, and so should our scents. We noticed how people choose music, outfits, even coffee based on how they feel. So why not fragrance?

We started Cluchr to create mood-based perfumes, giving everyone the freedom to match their scent to their day.

From calm to confident, energetic to romantic — each of our categories reflects the way you want to feel. With every bottle, you’re not just buying a fragrance. You're choosing a vibe.